
THE FUTURE OF PERFUME IS NOW

WHY NO ALCOHOL?
IT’S NEW
To a world where perfume has always been alcoholic.
IT’S clean
when water substitutes alcohol (chemical, drying,irritating, polluting).
IT’S MAGIC

ONLY FOR THE BRAVEST
only for the bravest.
PLAYING WITH CONTRAST

Olfactive family
and pyramid
FLORAL · LEATHERY · POWDERY
head notes
CADE
ALDEHYDIC ACCORD
heart notes
JASMINE
OAKMOSS
base notes
SUEDE
SALICYLATE
25% PERFUME CONCENTRATION


ANTOINE LIE
The result with WPE® is very sensorial.

WPE FRAGRANCE-IN-WATER TECHNOLOGY
We think that fragrances must contain alcohol.
But do they really have to?
Such as PEGs (polyethylene glycols) are polluting solvents that may have long-term risks for the skin (dermatitis, allergies, etc.) and are now undesirable ingredients in perfumes and cosmetics.
This process allows perfumers to create a fragrance that is very real and ‘clean’.
The heart notes can be perceived immediately.
The head notes (which would fade quickly in an alcohol-based fragrance) are always less pronounced, while the base and heart notes linger for longer.
The scent is a perfect reflection of the original creation,
lives in harmony with the skin and lasts for hours.
The staying power is excellent, remains stable for years, dispersed perfectly on the skin due to the structure of the microfluidic emulsion. A new kind of fragrance neither greasy nor sticky, not drying and even hydrating.
and UNDER THE SUN.