The uniqueness of the brand starts with its conception. Perfumes and fabrics share an elective affinity with our skin. Both are literally worn by us, becoming a subtle or strong expression of our personality. Perfumes and fabrics caress and gratify our senses… smell, sight, touch in particular. They powerfully evoke memories. An old pair of velvet pants or jeans, a tweed jacket, a silk tie or a blouse, a cashmere sweater… can bring back a fragment of our past. A fabric, just as a perfume, can make us travel through time. Our own time. UERMI freely interprets the most beloved textiles with some Eau de Parfum.
A made in Italy project, in its concept and manufacture, an olfactive research in collaboration with some of the most talented master perfumers of the world: Antoine Lie, Cécile Zarokian, Jean Jacques, Philippe Bousseton, Luca Maffei, Alexandra Carlin, Maurice Roucel. They have created for us beautiful ‘olfactory answers’ to provocative questions like ’if you think of velvet or silk or tweed… what is the first beautiful scent that comes to your mind?’. Each interpretation becomes always very personal,intriguing. All together we have given life to the UERMI OLFACTIVE WARDROBE. The artistic perfumery at its best finds its origins again: research, excellence and craftsmanship in every single detail.


A great passion for writing, journalism, music, creativity and beauty in all its infinite forms. She believes that creating timeless artistic fragrances unchains sublime, almost mystical pleasures.
His passion for scents has distant roots. If fabrics may have a scent he has imagined that sharing his mother’s love for sewing. Great passion also for music… From musical notes to the olfactive notes… and in the nineties he enter the perfume world with his first niche perfumery

A bold, italian entrepreneur that has connected his many and diversified interests creating a world of major real estate investments, hotels, cosmetics trading... and artistic perfumery.
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